In short: Good quality objectives are SMART — specific, measurable, achievable, relevant and time-bound — consistent with the quality policy and supported by clear plans, owners and resources.
What does ISO 9001 require for objectives?
Clause 6.2 requires objectives at relevant functions, levels and processes that are measurable, monitored, communicated and updated, with plans for how they will be achieved.
What are examples of SMART objectives?
- Reduce customer complaints per 1,000 orders from 4.0 to 2.5 by December
- Increase first pass yield on Line 2 from 92% to 96% within six months
- Close 90% of corrective actions within 30 days this year
What are common mistakes?
- Vague objectives such as “improve quality”
- No owner or action plan
- Too many objectives to manage
Key takeaways
- Make objectives SMART.
- Link each objective to the policy and an owner.
- Review progress regularly.
Frequently asked questions
How many quality objectives should we have?
Enough to cover key priorities — typically a small, focused set.
Must every department have objectives?
Objectives should be set at relevant functions and levels, not necessarily everywhere.
Can objectives change during the year?
Yes, they should be updated when circumstances change.