Webinars

Webinar: Measuring customer satisfaction effectively

Members attending a professional session
In short: This session covered ISO 9001 requirements for monitoring customer perceptions, survey design, NPS and turning feedback into improvement.
Format: Live online webinarDate: 21 November 2017Language: English

What did the webinar cover?

  • ISO 9001 requirements for customer perception
  • Designing effective surveys
  • Using complaints and feedback data
  • Acting on results

Who is this webinar for?

Quality, customer service and marketing professionals.

Key takeaways

  • Use more than one source of customer data.
  • Keep surveys short and focused.
  • Close the loop with customers.

Frequently asked questions

Who should attend this type of webinar?

Quality, customer service and marketing professionals.

Which IAQP certification relates to this topic?

The most closely related IAQP certification is the Certified Total Quality Management (TQM) Professional.

How can I join future IAQP webinars?

Upcoming webinars are announced on the IAQP Webinars page. Members and certified professionals can use webinar attendance as continuing professional development (CPD).